Client Madison Square Garden
Project Madison Square Garden Renovation
Agency Hornall Anderson
Role Design, Interactive Experience Design, Experience Design, Motion Design, Motion Art Direction
Madison Square Garden – one of the true iconic landmarks of New York City – tapped Hornall Anderson, in collaboration with TPG Architecture, to create a new immersive guest experience designed to communicate the venue’s upgraded suite and partnership offerings to prospective owners and partners.
The Presentation Center space unfolds in a theatrical unveiling of technology and design. Physical "keys" cue lighting and video and surround people with a story that comes alive through beautiful, emotional content. It connects the past and the future of Madison Square Garden to evoke the reverence and excitement of an evening in the arena. The overall result is a powerful experience that connects each visitor with what is unique about the Garden and to all the opportunities this historic venue has to offer through a mix of traditional and digital interactions.
In addition to the Presentation Center’s immersive experiential design, the ongoing story of a re-imagined Garden is also communicated through supporting sales materials and a website.
(The following video was produced for 3 large displays, within the Presentation Center)
Madison Square Garden Presentation Center Documentary
Promotional Materials
